Classical Art Remakes Preserve Cultural Heritage for Future Generations Essay

I. Introduction Hook: New idea – it is well forgotten old (Geoffrey Chaucer) Thesis: I strongly belief that classical art remakes preserve cultural heritage for future generations, and the purpose of this paper is to prove it. II. Body A. Topic sentence: First, until further arguments, it is important to give the correct meaning of the word â€Å"remake. † 1. â€Å"Translation† classics art into the language of the modernity. 2. Newer version or interpretation 3. Not a parody B. Topic sentence: Second, the remake allows the younger generation to encounter with deep knowledge that has been embedded by great creators in their artworks. 1. Bottomless meaning 2. The remake is a lifebuoy 3. New life to long-forgotten artwork C. Topic sentence: Finally, main goal of remakes is not only the preservation of cultural heritage, but also are to preserve historical heritage and to immortalize the names of great and talented people. 1. A sign of ultimate fame of the original art 2. Highest prevalence 3. â€Å"Absentee† readers are always more than â€Å"confrontations. † III. Conclusion New idea – it is well forgotten old (Geoffrey Chaucer) Classical art is a moral category, which is carrying the â€Å"eternal† content. Unfortunately, the classics, such us literature, cinematography or painting, is losing its relevance under the influence of time. Only remakes of classic art-works are evidence of their immortality. Someone thinks that remake is just another way to extract money, for example, from viewers, which wanted to see their favorite movie in the new interpretation. However, I strongly belief that classical art remakes preserve cultural heritage for future generations, and the purpose of this paper is to prove it. First, until further arguments, it is important to give the correct meaning of the word â€Å"remake. † Definition of the remake is quite simple: it is â€Å"translation† classics art into the language of the modernity. In other words, the remake – it is a newer version or interpretation of previously published work. It is not a parody and does not quote a source, moreover remake fills classics with new and relevant content, but â€Å"with caution† on the sample. The author of remake does not look like parodist; he is not looking for â€Å"weak spots† of classical artwork to expose their murderous ridicule. On the contrary, remaker finely and carefully refers to the words, of which was woven the old fabric of the novel. Remeyker reflects on every character, every plot turn, stares at the familiar line, Remaker may be repeated passages of the original plot, types of characters, but he or she depicts them in a new historical, social and political conditions. Remakes chosen as the new heroes, the new women, centerfold, mental retardation, AIDS, drug users, and hackers. All of these characters for the most part – people are good, spiritually rich, suffer reflection, ready to sacrifice, etc. Second, the remake allows the younger generation to encounter with deep knowledge that has been embedded by great creators in their artworks. Classical art is full of bottomless meaning, useful for our youth, but it is very difficult to reach them through stall of misunderstanding, because of the difference between modernity and the past. I take the example of classical literature remake to verify it. If the young book reader is looking for models for answers to the vexed questions – Who I am? How to survive in the world? – it is unlikely that the classic book will not be able to help him, because it is written in inaccessible and incomprehensible to him language. The reader is looking for the book, which speaks directly, without allegory. In this cause, the modern detective story-remake about official corruption and criminal fraud will touch the reader more alive than the â€Å"Dead Souls,† written about the same thing, but on the â€Å"outdated† language. Consequently, due to a remake, the classics artwork remains indestructible. The remake is a lifebuoy, which was thrown to drowning classical art. For example, a reader would pick up the new-â€Å"Idiot,† a colorful mix of photo models, expensive cars, luxury suites, black criminals would fascinate him. The reader had read to the end of the novel, and it was not about our time, it still would be Dostoevsky’s immortal creation. Due to remake, the reader was acquainted with the great writer Dostoevsky. If it was not interesting remake, adapted for modern times, I do not think that the idea of reading Dostoevsky’s books came to the modern reader’s head, because it seemed to him too boring. Another example to proof that remakes give new life to long-forgotten artwork. There was very popular film of Vera Storozheva â€Å"Heaven. Aircraft. Girl. † This picture is a remake of the Soviet film â€Å"Once again about love. † The younger generation is unlikely to have seen the original, but the storyline and drama, as reflected in the film, which starred Renata Litvinova, many have seen. Therefore, a remake – it is â€Å"second youth† of the old classics. Perhaps remakes creating of the same classical can be every ten years. For the reason that, â€Å"terminology† is aging faster than the artwork is goes around the world, and it proves that remakes preserve the art and sneaked it through the years, but the remakers had to modify the original. Finally, main goal of remakes is not only the preservation of cultural heritage, but also are to preserve historical heritage and to immortalize the names of great and talented people. The  remake, it’s a sign of ultimate fame of the original art, its highest prevalence in the general cultural refinement of the horizon of the nation – even as a folded â€Å"label†, the most general idea of the plot. I do not think that â€Å"Anna Karenina† – Tolstoy’s novel – was reading by millions, but millions know that the heroine of this novel, committed suicide under the wheels of a train because of unrequited love. According to the article â€Å"Remakes or expansion of the classics† written by Marina Zagidullina and published in journal â€Å"UFO† in 2004, â€Å"absentee† readers are always more than â€Å"face to face. † The fame of the text is not only measured data forms libraries and sales†¦Ã¢â‚¬  The above given arguments witness in favor of my opinion that classical art remakes preserve cultural heritage for future generations. In conclusion I want to emphasise that classic is like a queen, and a remake is her true servant – even involuntarily, but he exposes his back, so she stepped through him in the future. Remake is a dialogue with classical artworks; it makes today’s mass audience to feel involved in the great history of our past.

Project Management Ethical Issues

Melwin Fernandes 200083225 Ethics and Other Management Issues (CIS 485) Duncan Jeffries Project Management Issues What is Project Management? Project management  is the  discipline  of  planning,  organizing, and  managing  resources  to bring about the successful completion of specific project goals and objectives. It is often closely related to program management (Wikipedia). A  project  is a temporary endeavour, undertaken to meet particular goals and objectives, having a defined beginning and end, usually to bring about beneficial change or added value.The temporary nature of projects stands in contrast to, which are repetitive, permanent or semi-permanent functional work to produce products or services. In practice, the  management  of these two systems is often found to be quite different, and as such requires the development of distinct technical skills and the adoption of separate management. The primary challenge of project management is to achieve al l of the project goals  and objectives while honouring the preconceived project constraints. Typical constraints are  scope, time, and  budget.The secondary challenge is to  optimize  the  allocation  and integration of inputs necessary to meet pre-defined objectives. Project Management Approach There are a number of approaches to managing project activities: 1. The Traditional Approach: A traditional phased approach identifies a sequence of steps to be completed. 2. Critical Chain Project Management  (CCPM): It is a method of planning and managing projects that puts more emphasis on the resources (physical and human) needed in order to execute project tasks. . Extreme Programming: It is used in combination with the process modeling  and management principles of  human interaction management. 4. Event chain methodology: It  is another method that complements  critical path method  and  critical chain  project management methodologies. 5. PRINCE2: It   is a structured approach to project management 6. Agile Project Management: It is based on the principles of  human interaction management  are founded on a process view of human collaboration. Project Management Development StageProject development includes a number of elements: five stages and a control system. Regardless of the methodology used, the project development process will have the same major stages. Major stages generally include: ? Initiation ? Planning or development ? Production or execution ? Monitoring and controlling ? Closing The Use and Misuse of Security Technology The misuse of security Technology is one of the main issues in project management. There are a large number of people over the world with very little or no knowledge of security technology which is why certain projects fail.It is a subject which is under discussed but in today's world with relatively low cost, trusted, security technology is readily available and easy to use. It has become a cult ure among people who are not sufficiently educated with the tools of security technology as it is easy to use and has somewhat become a fashionable trend. Some consider technology to be bad for the society. People have to understand that this is only because of its misuse. Technology does not threaten the society, instead it is humans who are the users who use technology to threaten society.So technology itself is not at fault. In the field of information, technology has increased the speed, quantity and communication with co-workers and clients. Advancements in technology have also contributed to work being completed at home which imbalances their work and life. Lost revenue and productivity has become a reason for an increased need and demand for surveillance techniques to monitor employees. Employers have resorted to creating separate computer security departments or divisions to deal with both the internal and external threats.All companies weather large or small have the pressu re to maintain access to critical information in order to run the business and remain competitive. A corporation with hundreds of offices and thousands of employees would have the same pressure of holding critical information as any other small enterprise. A comprehensive data protection solution is going to involve a lot of consideration and contingencies. There are many things can go wrong with your data and you need to be able to respond to them.There are many companies that have opted to purchase solutions from different vendors to fully address these challenges but can be an extremely expensive approach in terms of acquisition, integration and ongoing management costs. There have also been companies who decided the cost is too high and taken their chances, which is an approach that has often resulted in disaster. In the business world today, the loss of important data can cause significant damage and lead to the demise of your business.The same complex and expensive solutions a s the major players in your industry can be cost-prohibitive and unnecessary. Software and People in Project Management The most comprehensive software solution for assessing security of web application, network systems, end point systems and email users is CORE IMPACT Pro. It allows you to take security testing to the next level by safely replicating a broad range of threats to your organization’s sensitive data and critical infrastructure. You gain extensive visibility into the ause, effect and prevention of data breaches, enabling you to drive effective risk mitigation enterprise-wise. Impact enables you to safely assess an organization's security posture against the attack methods that jeopardize data today. Exploitation of network defenses in operating systems and services, client applications that run on desktop systems, attacks on employees, contractors and other end users via social engineering, manipulation of web applications to access backend data via cross-site sc ripting (XSS), SQL injection and remote file inclusion techniques only.It allows you to utilize penetration testing to assess your information security in such an integrated, comprehensive, in-depth andseamless fashion. CORE IMPACT Pro gives confidence in your security infrastructure by enabling you to validate network vulnerability, end-user threat response and web application exposure on a regular basis. You not only identify but also distinguish critical network vulnerabilities from false positives, identify where your organization is at risk from social engineering threats such as spam, validate security exposure in web applications.With all this you can intelligently plan, prioritize and execute policy adjustments, ensuring cost-effective use of security and development resources while improving overall security posture. Next-generation data protection, or NGDP, is a term that describes a large number of disk-based backup and recovery technologies, including disk-to-disk (D2D), virtual tape library (VTL), snapshots, continuous data protection (CDP), remote office backup consolidation (ROBC), bare machine recovery (BMR), disaster recovery (DR), wide area file services (WAFS) and others.The Tivoli Storage Manager FastBack It integrates to provide organizations with a complete data protection, archive, and retention and recovery solution. It also extends disk-based, block-level incremental data capture to a repository in another location, sending changed blocks of data over a WAN or Internet connection. Tivoli Storage Manager FastBack was designed to be bandwidth efficient to help minimize the impact on other applications that rely on WAN and Internet links.It can be set individually for each location to meet specific needs of the business while avoiding unnecessary costs in bandwidth and storage.. The features also include data differencing (sending only the changes from the previous job run), compression, bundling of small files to help reduce TCP/IP overh ead, bandwidth throttling and multi-threading. There have been a wide variety of industries who have taken Tivoli Storage Manager FastBack to improve backup and recovery performance across a diverse set of support tasks. It helps organizations: Reduce server backup times from hours or days to a few minutes. †¢ Reduce server volume restoration times from hours or days to a few minutes. †¢ Increase backup frequencies from once per week to multiple times per day, without disrupting operations. †¢ Enable rapid recovery of granular Exchange objects that are typically too difficult to recover. With next-generation data protection and recovery solution set at mid-market prices, these solutions can help companies reduce operational risk and costs, increase productivity and resiliency, and improve levels of service.It delivers a common foundation for managing both business and technology requirements and is designed to quickly address most pressing service management needs to changing business demands. The Tivoli portfolio is backed by world-class IBM Services, IBM Support and an active ecosystem of IBM Business Partners. Project Management Software It is a key tool in your effort to consistently finish projects on time and within budget. It allows you to do the critical steps Project Managers must do efficiently.There are a number of benefits that Project Management Software can provide such as spotting problems before it’s too late to fix them, optimizing the use of resources so you can finish early, updating the plan each week so you know where you are and updating everyone’s schedule when things change. These are the basic tools that every Project manager should have. Ideally Project Management Software provides managers with time-saving scheduling and analysis tools as well as archive data for use on future projects.Unfortunately Project Management trainings do not include practical skills in using Project Management Software nor the v alue that comes from archiving data on every project. Tasks like scheduling skills to optimize the use of resources to finish as early as possible and project software to identify problems early are best done with Project Management Software which otherwise can waste a considerable amount of time if done manually. With the appropriate Project Management Software, tracking actual performance in terms of hours of work and completion dates builds a database for estimating on the next project.Practically, there are far too many Project Managers who do not have the training or the tools to optimize their schedule or make efficient use of their resources resulting in projects that are guided by guesses. Project Management Software does not make the managers more effective, it just makes them more efficient. Project Management Software does not teach you how to define scope, communicate to the Project sponsor but just lets you accomplish these tasks more efficiently. There are three genera l classes of software available: Statistical Software: To blend in one direction with relational database software such as Oracle or Sybase. †¢ Mathematical Software: MATLAB in the other direction exhibits not only statistical capabilities flowing from code for matrix manipulation, but also optimization and symbolic manipulation useful for statistical purposes. †¢ Visualization Software: Overlaps to some extent with software intended for exploratory data analysis. The user interfaces common range from command line to graphical user interfaces (GUI) to hybrid drag and drop system interfaces.The Statistical Analysis System is available on PC and UNIX based platforms, as well as on mainframe computers. This modern database technique with queries is very easy to use and also accomplished easily. System for Statistical Analysis among the products are for management of large data bases, time series and most classical statistical problems including multivariate analysis, linear m odels (as well as generalized linear models), and clustering; data visualization and plotting.Users with a need to write an applications program using a matrix language, the product SAS/IML provides the ability to program using matrices as objects. SAS is to a large extent an industry standard statistical software package. The demand for students with SAS skills is greater than with skills other than statistical packages. Other statistical of the same general vintage as SAS are MINITAB, BMDP and SPSS. All of these systems began as mainframe systems, but have evolved to smaller scale systems as computing have evolved.MINITAB Inc was formed more than 20 years ago around its flagship product, MINITAB statistical software. MINITAB Statistical Software provides tools to analyze data across a variety of disciplines, and is targeted for users at every level i. e. Scientists, business and industrial users, faculty, and students. It has broadened the scope of its products to include quality control, designed experiments, chemo metrics and an array of general statistics from the original software that helped faculty to teach basic statistics.MINITAB is available on the most widely-used computer platforms, including Windows, DOS, Macintosh, OpenVMS, and UNIX. BMDP features a comprehensive library of over forty statistical routines and has set the standard for high-end statistical analysis software. It has its roots as a bio-medical analysis package from the late 1960’s and each statistical routine has been thoroughly time-tested based on the most advanced algorithms available. Current versions come in several flavors including the BMDP New System Personal Edition.The Professional Edition combines the full suite of BMDP Classic for PCs Release 7 statistics with the powerful data management and front-end data exploration features of the BMDP New System Personal Edition. SPSS Software products run on most models of all major computers and statistical analysis can now be done on the desktop. It is a multinational software company that provides statistical product and service solution for survey research, marketing and sales analysis, quality scientific research, government reporting and education. e SPSS products are a modular system and includes SPSS Professional Statistics, SPSS Advanced Statistics, SPSS Tables, SPSS Trends, SPSS Categories, SPSS CHAID, SPSS LISREL 7, SPSS Developer's Kit, Exact Tests, Teleform, and MapInfo. S-PLUS is a supported extension of the statistical analysis language. It was originally developed at AT;T Bell labs manufactured and supported by the Statistical Sciences Corporation, now a division of Mathsoft. Some of the code has been contributed by prominent individuals from the academic and industrial communities.MATLAB is an interactive computing environment used for scientific and statistical data analysis and visualization. The basic data object in MATLAB is the matrix with functions for basic data analysis and gra phics which are text files that the user can read and adapt for other uses, giving the ability to create their own M-files functions and script files, thus making MATLAB a programming language. The most useful capability is the tool available for visualizing data. It also provides Handle Graphic and there is a considerable amount of contributed MATLAB code available on the internet.The above descriptions of statistical software cover the most well-established commercially available software packages and among them the most extensively used mathematical packages is MATLAB. MINITAB is used in the educational community for introductory courses. BMDP and SPSS find users among communities in which they originated respectively the biomedical and social sciences community. Mainstream applied statisticians tend to use SAS more extensively whereas on the other hand S-plus seems to be a package that is highly regarded among the more research oriented particularly those interested in computati onal statistics.JAVA is a programming language which represents an extension of the World Wide Web capabilities. Basic documents on the web are constructed using HTML, in the sense that once the server delivers the HTML text to the browser, the server has done its job and the static text is interpreted and displayed by the client’s browser. It is a fully distributed, object oriented programming language which allows for creation of a fully interactive web-based system. The data and tools can be sent to the clients’ browser and allows attributes and methods to be linked together.In particular, JAVA allows applets, small applications or subroutines, to be created and transmitted across the web just as static HTML documents are now transmitted. JAVA is intended to be a secure system although security problems do exist with present implementation. However, access to local data is restricted and the JAVA is a secure environment. JAVA has been declared as is related to stati stical data analysis software of the future because it is a practical implementation of a new paradigm in distributed computing.It allows not only the distribution of text and multimedia but also of computing applications and data. It is a response to the enormous popularity of the World Wide Web and under this framework, new statistical, data analytic and other methodologies could be made available and tried out by practitioners in other research fields on their own data and their own computer. Considering the possibility of extending the web in a natural way to acquire data in the same way we acquire human-consumable information, new mechanisms must be sought to provide for the distribution of that data.Best Practices in Project Planning Project managers deal with sponsors who are organizational levels above them and sign their paychecks so Project Managers can’t really argue about the best way to do the project. Having data to quantify the impact of changes and model alter native ways of solving problems gives them much more credibility to give their executives a solid data on which to make their Project decisions rather than having due dates and budgets plucked out of the air.The ethical issue and its consequences, its resolution and its effect on Management In project management, timing is everything. Justifying, Planning, Activating, Controlling and Ending it the right way is the key to a successful Project. It is a disciplined process and a full circle project management that holds every development project together. The project plan, schedule, budget, resources, risk, scope, motivating the players and launching all project activities with communication play a very essential role in project management.It must be constructed in a way that reaches a busy, important audience with the right amount of the right information, a strategic marketing entity in a tight package that must be backed up with well-researched facts and figures that speak directly to the needs, goals, and problem-solving missions of the business. Present them with the business case report and explain it via a well-crafted, well-rehearsed presentation, accompanied by the sponsors. Starting off with a strong solid foundation of research and a creative solution to a business need do the utmost to obtain approval and present justification for the project.Plan Project produces the detailed project plan, project schedule, project organization, and resources. The approved project plan includes understanding the potential risks and the actions that are necessary to manage them. The goal of every project is to drive it to a successful and appropriate conclusion. Controlling a project is imposed not to create a bureaucratic layer, but to ensure that the project proceeds to its planned and scheduled ending. The activity of the project rests with the Project Manager. He controls, monitors, makes decisions ensuring that the project proceeds as planned taking corrective ac tions when necessary.End Project tasks archive the project materials and release the project resources for use on other projects. Conclusion Project management and project planning processes can contribute to an organization's survival and success, while the absence of project management and project planning processes can lead to an organization's demise. This helps in developing the concept for the project, which in turn is used to secure approvals to proceed to the execution phase of a project. Collectively these five steps form the life-cycle phases of project management, and all steps require adequate attention to ensure that a project is adequately managed.Costs, time-frames, quality targets, and other relevant factors are very essential while considering the planning process. Project management ensures that organizations are able to achieve strategic initiatives that extend beyond normal operations through a recognized process, thus aiding organizations in fulfilling strategic objectives such as new product development, process re-engineering, organizational change or financial growth. In conclusion, project management is needed within organizations to support temporary endeavors that create unique products or services.

Human Trafficking for Sexual Exploitation Essay

Subject: Human trafficking is the illegal trade in persons used for reproductive slavery, sexual exploitation, forced labor, organ removal, and other forms of slavery. In Argentina, it is a crime punishable by law, however the country continues to be a source and hub for trafficking. Executive Summary: Human trafficking is an international crime, and a violation of human rights; however, it is a felony that is still committed frequently throughout the international community. The issue stems from a lack of communication between provincial and federal governments, as well as the lack of tri-border control. In order to combat this, government officials and law enforcement officers need to be educated on the red flags of human trafficking. There also needs to be more funding and support for legal systems and organizations advocating to end human trafficking. Additionally, there needs to be more border control on the three borders that surround Argentina. Discussion: According to the  ­Protocol to Prevent, Suppress and Punish Trafficking, trafficking is defined as â€Å"the recruitment, transportation, transfer, harboring or receipt of persons, by means of the threat use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability† (UNODC). Trafficking is not  limited to sexual exploitation; practices include: forced labor or services, slavery, servitude, or the removal of organs. This is an ongoing issue because the United Nations as well as individual countries have laws against these crimes but no one to ensure that the laws are being followed. In Argentina, human trafficking is now part of the political agenda because of its link to organized crime. Official policy in Argentina has made progress in dealing with human trafficking, they have signed and ratified all UN conventions and protocols dealing with human trafficking as a crime. In 2000, Argentina signed the â€Å"Protocol to Prevent, Suppress and Punish trafficking in Persons, Especially Women and Children†, this supplemented the United Nations Convention against Transnational Organized Crime (UNODC). The protocol was later ratified in 2002, however there is still progress to be made because the number of people being trafficked it still high. In 2010, more than 600 women were abducted in 18 months, â€Å"for each known case there are 6 others which remain invisible† (Pichà ©). Argentina is a central point for human trafficking trade; men, women, and children from northern and rural areas are forced into prostitution in urban centers or wealthier provinces in central and southern Argentina. Many of those trafficked through the triple frontier are destined for the illegal labour market in Argentina. However in Argentina, it is estimated that 90 percent of the trafficking victims are sexually exploited women. Additionally, women from Paraguay, Bolivia, Peru, and the Dominican Republic are subjected to trafficking in Argentina. According the United States Department of state, â€Å"in 2011 the number of labor trafficking victims identified was over three times the number of sex trafficking victims identified during the year† (Trafficking). Argentina has consistently attracted migrants from Latin American regions seeking better economic opportunities. There are about 2 million immigrants from Chile, Bolivia, Paraguay, Brazil and Uruguay. Illegal immigration fuels the trafficking business because they are smuggled into the country, and they are easy victims for trafficking rings (Project Protection). At the same time, Argentineans from the northern provinces are at high risk for  trafficking because of extreme poverty, lack of education, and access to health services. Police in the northwestern province of Jujuy have received more than 50 reports of missing young women since September 2005. Most of these women have gone to see about jobs and were never seen again (Project Protection). Most end up in major cities and tourist areas Corruption within the police force has also prevented Argentina from decreasing trafficking rates in the country. It has been reported that police officials have participated in criminal activities related to trafficking, which thwarts government efforts to prevent trafficking from happening. According to a report released by the Office to Monitor and Combat Trafficking in Persons, authorities are currently investigating over 75 federal officials who have been removed from their positions after turning a blind eye to trafficking related problems. However as of 2011, the government did not prosecute or convict any government officials involved in human trafficking. Officers have looked in the other direction when coming across sex and labor trafficking activity, or tipped off brothel owners about raids coming up. The Argentine government has made progress over the past few years collecting data and stopping human trafficking. Over the past year, the government has reported and recorded the number of trafficking victims found, and implemented protocols and guidelines to eliminate trafficking, the country has increased prosecutions and convictions of trafficking. Further, the Argentine government funded five shelters to set up throughout the country as safe-havens. Part of the progress made is due to one of the most well known cases in Argentina, the case involving Marita Veron. Maria de los Angeles Veron (Marita) went missing in 2002, when she was kidnapped. A few days later she was seen escaping from a house, but was taken on to a bus where she was never seen again. Her mother launched a campaign to find her daughter, and soon became a symbol of the fight against human trafficking in Argentina. The Ministry of Security reported identifying about 1,000 victims, most of these victims being brought into Argentina from other countries such as Paraguay and Bolivia. A majority of human trafficking cases reported are reported as forced labor cases however, recently their have been more sex trafficking cases than labor cases. The quality and legal treatment of the victims varies from region to region, and many provinces lacked resources to care for trafficking victims, especially those in forced labor trafficking situations. Once the initial testimony is recorded, it is up to the Secretariat for Childhood, Adolescence, and Family (SENAF) of the Ministry of Social Development to provide follow-up care and assistance alongside the provincial authorities. The government officials in each province, as well as SENAF officials should have greater access to resources needed to provide the best care possible to human trafficking victims. According to the NGO, the office’s effectiveness in providing sufficient care for human trafficking victims is consistently questioned based on flawed data reports and the inability to provide service to the victims. Poor coordination among officials in Argentina is preventing the human rights laws from being as effective as they could. The lack of communication between the federal and provincial governments continues to hinder the effectiveness of anti- trafficking efforts. In many provinces, there is limited or no funding for the provincial and local efforts working to combat human trafficking in their area which creates an issue in making sure victims receive the proper care. Authorities reported funding campaigns for public awareness and public service announcements about trafficking. These PSA’s are being shown on long distance buses and aired on television, but until the country receives the proper funding, support for legal systems, the human trafficking problem will continue. In December 2010, the new Ministry of Security attempted to coordinate the  efforts of different federal law entities, create a database system for human trafficking crimes, and establish protocols with other ministries to strength federal-level collaboration. NGO’s also targeted the Ministry of Security, government officials, and federal law officers in order to improve the enforcement of human trafficking laws in Argentina. Specialized services for trafficking victims remain uneven across the country; competing mandates and lack of coordination between federal and provincial authorities caused delays in some investigations, and significant allegations of trafficking-related complicity of government officials at the local and federal level prevented more comprehensive anti-trafficking efforts. With the corrupt police force, and lack of funding, Argentina will never be able to successfully implement the programs. NGOs and some officials asserted that poor coordination among the federal and provincial governments continued to hinder the effectiveness of anti-trafficking efforts, as did limited or nonexistent funding for provincial and local efforts to combat trafficking. The Argentine Government, in collaboration with the International Organization of Migrations, has recently published a report on human trafficking. The report identified crucial gaps in the fight against human trafficking that need to be addressed: 1. The lack of qualification of judiciary personnel and the lack of knowledge concerning the dynamics of human trafficking networks and international and national laws and treaties. 2. The lack of security along the Tri-Border area. 3. The lack of human and material resources to carry out adequate investigations. 4. The absence of programs for the middle and long-term assistance to the victims and lack of protection for the witnesses. The biggest issue for Argentina comes from the Tri-Border area. Along the border between Argentina, Brazil, and Paraguay, young prostituted children and adolescents can be seen on the streets of towns such as Puerto Iguazu,  Argentina; Foz do Iguazu, Brazil; and Ciudad del Este, Paraguay. After years of debate within the Senate in Argentina, a law was passed to â€Å"prevent trafficking in persons, protect victims of trafficking, and punish perpetrators of human trafficking† (Project Protection). Under the new law, prison sentences were established for those convicted of participating in the recruitment, transportation, or reception of people for the purpose of sexual or labor exploitation. The law provides protective measures for victims of trafficking, and gives victims the right to free psychological, medical, and legal assistance, in addition to the right to privacy. The Organization of American State has closely watched Argentina’s anti-trafficking efforts. the Argentine government has partnered with an institute in Buenos Airs to create incentives in urban areas for companies that obey the country’s labor laws. Based on the issues identified above, it is recommended that the Argentine government uses a multilateral approach to stop trafficking. Recommended action : In order for Argentina to successfully combat human trafficking at a national level, the government needs to continue to implement the anti-trafficking law with increased efforts to investigate, prosecute, convict, and punish trafficking offenders, including public and police officials who are involved in trafficking crimes. An increase in funding for victim assistance, particularly through shelters and specialized services, on a local and national level would also be beneficial to stopping internal trafficking. There should be continued education for law enforcement officials, public figures, a judiciary actors to know how to stop a trafficking ring. To prevent trafficking in individual provinces in Argentina, the government must develop and implement protocols for provincial officials to identify and assist trafficking victims. Continued investigations of labor  trafficking in urban and rural areas of Argentina, and holding companies whose supply chains benefit from labor trafficking accountable for their actions. The government needs to have better communication between the federal and provincial officials to develop and national anti-trafficking plan, and continue to raise awareness nationwide. The multilateral approach to educating and preventing trafficking in Argentina involves an agreement between the Defense Ministry, and the Buenos Aires provincial Education Ministry. This partnership would create protection by educating military and law enforcement officials, in addition to students to be aware of the human trafficking issue, and how to prevent and protect themselves. The final solution is better border control across the tri-frontier. The geography already creates an area that is hard to protect. It is hard to monitor traffic coming in and out of three countries, and some people just completely surpass border control and show no identification when passing between one country and the next. This area annually generates over $6 billion of illicit money and is nearly devoid of all governmental control. Most governments among the TBA deny the problem claiming they have not detected activity in the regions, but other countries disagree. It is vital that Paraguay, Brazil, and Argentina start paying closer attention to the border in order to stop trafficking among other illicit activity. The Argentine government’s multilateral approach to stopping trafficking by educating, training, raising awareness, and implementing better border control will help to decrease trafficking rates in Argentina, and eventually put a stop to it. Thank you for your time, Melanie Rose Sources: http://www.protectionproject.org/wp-content/uploads/2010/09/Argentina.pdf http://www.avijorisch.com/9560/tri-border-region http://www.state.gov/j/tip/rls/tiprpt/2012/192366.htm http://www.unodc.org/documents/data-and-analysis/glotip/Trafficking_in_Persons_2012_web.pdf

Creative Strategy Essay Example | Topics and Well Written Essays - 250 words

Creative Strategy - Essay Example The target audience in this advertisement is the customers who shop online. Managers have upgraded firms with the latest technology that makes their products available online. Using social sites like Facebook and twitter will have the attention of website browsers. The target audience is the youths in the society. They are up to date with the latest trends in the technological sector (Burrow p45). Communication brings understanding. It can assist in building a rapport between employees in the business. It could help increase the business production levels. Communication assists in building the customer relations and fosters relationship between the management and the employees. In the end, the team will be motivated. The advertisement should encourage the target audience on the importance of the product. Low prices are a motivating statement. The advertisement should give assurance to the target audience that prices will be low. Advertisements have to come with the advantages of purchasing the product. With the advantages in place, the target audience will have the supporting information that would convince

The Patriot - Movie Review Essay Example | Topics and Well Written Essays - 1000 words

The Patriot - Movie Review - Essay Example Having served in a war, Benjamin fully understands the implication of the war in terms of casualties and destruction. Freedom comes at a costly price but other citizens seem to lack this sobriety and are only infatuated with feelings of victory. In the bid to gain independence, the State gathering at Charleston endorses a war. Instantly, the state is plunged into unexpected violence and the British perpetrate unfathomable atrocities on the American Civilians. Thesis Statement: The theme of determination and emotional turmoil is greatly prevalent in the film, The Patriot. Most young men wanted to enlist in the Continentals, The United States Army. Gabriel, Benjamin’s son is no exception. Initially, Benjamin succeeds in preventing this enlistment. Upon the onset of war, Benjamin’s hands are tied and he half-heartedly allows Benjamin to join the war. The Crown’s army is far superior in terms of armory and the soldiers clearly outnumber the Continentals. All around t here are remnants of destroyed property and hanging corpses of civilians in areas conquered by England. Any sane person can establish that America will lose and wise people like Benjamin attest that, the war was won before it began. The family is deeply disheveled as they worry about Gabriel. Gabriel’s return from war forms a most profound scene and it is also the film’s turning point. ... When the head of the British regiment, William Tavington makes a call to the house to appreciate Benjamin’s generosity, an incriminating letter is confiscated from Gabriel by the British. Gabriel is mercilessly sentenced to hang for treason by the ruthless colonel despite Benjamin’s pleading. In the midst of this mayhem, his younger brother Thomas intervenes in an attempt to save his brother. Colonel Tavington does not hesitate and he shoots Thomas. The image of a helpless Benjamin clutching onto his dead son will be permanently etched in my mind. His pitiful face was so startling and I deeply empathized with him. This state of grief is representative of what Americans felt during the revolutionary war as they helplessly experienced the demise of their loved ones. The death of his son was so devastating, and in response, a warring spirit was stirred up in Benjamin. The once passive Benjamin resolved to take an active role in the revolutionary war, more so to avenge the death of his son. These events gave way to another violent yet moving scene. The atrocities committed by the colonel had fueled Benjamin’s rage and in this state of fury, he resolved to go after the British regiment that was about to hang his son. He handed rifles to his two sons. They all set off to take down an entire regiment! Benjamin, being a native, possessed an upper hand over the enemy as he had a good masterly of the terrain. He leads his sons to a strategic point where they lay in wait to ambush the British. It’s amazing how his son’s shot are right on point. They have been taught well by their father and his mantra is, â€Å"aim small, miss small†. This scene is well orchestrated

Performance Measurement and Analysis Essay Example | Topics and Well Written Essays - 1750 words

Performance Measurement and Analysis - Essay Example Coors’s six planks also suggest their closer proximity with it vision statements when they declare that they will continue to improve the quality of their human resource by contiously upgrading their skill levels in order to improve their performance. However there is another gap between the statements where vision statement mentions for bringing in new and innovative change in the industry in order to help them evolve and thrive however the Six Planks do not seems to suggest any effort on the part of the company to initiate any change which can affect the whole industry recipe. A close analysis of the vision statement of the Coors’ Operations and Technology department suggest that they consider their internal business as their own stakeholders with the responsibility to deliver the best and freshest beer while ensuring everything to deliver it in superior packaging at competitive cost. Further the department considers itself an innovative place to deliver quality beer to its drinkers. The department also set learning as one of their vision objectives as each individual within the department seems to be well versed with his work. Further the department also believes in bring in more value to their brands so that they can gain consumer trust. A close analysis of the Supply Chain guiding principles suggests a very closer link with the vision statement of the department and there are very subtle gaps between the two. The only gap which seems to me a major gap is again less emphasis on the social responsibility. The department has probably failed to translate its responsibility to external stakeholders as its guiding principals are silent as to how they are going to effectively play its part in showing responsiveness to its external customers by translating its department which is just not focused on cutting costs and reducing the waste. The gaps in

Cherokee removal Essay Example | Topics and Well Written Essays - 750 words

Cherokee removal - Essay Example The removal has been regarded as a tragic incident in the history of Cherokee nation. They called it Nu Na da ul Tsum yi in their own language that mans a place where they cried. During the Indian removal efforts there were several other nations also removed from the American South and other regions including Choctaws, Chickasaws and Creek Indians etc. The Cherokee nation resisted against the removal efforts and also hired some lawyers to combat with this forces relocation but eventually they had to leave their homes in South and were forcefully moved towards North America. The removal of Cherokees was result of passage of Indian Removal Act by Congress in 1830 in which the federal government was given the power to forcefully relocate any Native American nation from east to west side of the country. The act also affirms that the Native Americans have to be compensated for the removal but in practical the process was not undertook very fairly and the most of the eastern tribes had to face high level of ethnic discrimination from the authorities that eventually caused decline in their numbers (Perdue and Green, p127). The Cherokees were inhabited in Georgia since the 1791 treaty with the U.S government but after the discovery of gold in that place, the government decided to reside white people in Georgia. In 1830, the whites reclaimed their lands but they had to face strong protest from the Cherokees who took the case of the U.S Supreme Court where the decision came out in their favour. In 1838, the U.S. President and Congress forced Native Americans to leave their lands and settle down in their new homes in Indian Territory. Almost one third population of Cherokee nation was died during this process due to which this incident is also referred as Trail of Tears in the history of United States. The efforts of Indian removal were backed by the thought that the Native Americans including Cherokees settled in Georgia and other south states are barrier in the way of p rogress of the nation and it is imperative to remove these people from these lands to carry on the process of development and progression. The government of U.S negotiated with some tribes and convinced them to leave their lands and move towards the other territory however, the Cherokee nation refused and condemn the policy of U.S government and announced their strong opposition for this decision. In 1823, there was a decision made by Supreme Court in which it was decided that the Indians only have the right to occupy lands in US but they don’t have right to hold the title for these lands because their right of occupancy is not powerful as the US right of discovery. It was a great threat to the Indians and the Cherokees responded towards this policy with great concern and worried. They formulated the policies of restricting the sale of the land to the government so that they could protect it from going into the hands of the government and white people. \ The Cherokees adopted several nonviolent policies in response to the US Indian removal policies. They has several options in front of them however they adopted Anglo American practice and got involved in some constructive activities and developments like large scale farming, seeking western education and slave holding etc. As a result of these efforts they were regarded as the civilized Indian tribe however, these steps made the whites indignant

Using AIUs survey responses from the AIU data set, complete the Research Paper - 1

Using AIUs survey responses from the AIU data set, complete the following requirements in the form of a report - Research Paper Example Political issues include: the candidate who is most preferable or which party is most preferable. Looking at the pools from Gallup politics website on people’s preferable party, the number of people who took part in the political poll in as compared to the number in the population is; Using polls from http://www.gallup.com/Home.aspx, it is evident that 95% of the respondent participated in the survey on US Economic confidence. This survey was conducted through phone interviews with phone numbers selected in random and consisted of 3, 546 adults. The results indicate that the data is reliable as a large number of respondents participated and they were selected in random (GALLUP, 2013). In the tree surveys, the sample size used is 3,546 for the general survey, 20,800 adults for the political survey and 1,010 for entertainment survey. The sample size that is most appropriate is the large sample as it gives a more accurate data. However, this should be applied when there is ample time to conduct the survey. The study concentrates on the younger age group of between 18 and 24 years which is advisable as this is the group that is likely to give better information on the subject. The other group is like a control group for comparison. This is helpful in getting more accurate

Compare and contrast Freuds and Piagets development models Term Paper

Compare and contrast Freuds and Piagets development models - Term Paper Example How could Piaget claim that Freud’s explanations are insufficient? Jean Piaget (1896-1980) worked on the development of intellectual capabilities of children. The way he viewed the development of children’s mind and their intellectual capabilities is enormously exceptional especially in educational theories. He proposed that children cannot commence certain type of tasks until they are mature enough to do so. He further stated that children’s psychological process doesn’t develop smoothly instead there are certain transitions that take them into new capabilities and area. He saw that the transitions take place at the age of 18 months, 7 years and 11 years. These ages are the ages of immaturity irrespective of the brightness and sharp mindedness of a child. Piaget’s Stages of Cognitive Development i. Sensori-motor (from birth to 2 years) ii. Pre-operational (2 to 7 years) iii. Concrete Operational (7 to 11 years) iv. Formal Operational (11 years and onwards) In contrast to that, Sigmund Freud (1856-1939) defines that personality development can either results in successful and healthy completion of personality and may also result in failure and unsuccessful personality. Freud believed that personality is developed through different stages depending upon the erogenous zone.

Law of Finance and Securities Assignment Example | Topics and Well Written Essays - 1250 words

Law of Finance and Securities - Assignment Example What should a depositor do in such kind of situation? Relevant Laws An unclaimed money refers to â€Å"all principal, interest, dividends, bonuses, profits and sums of money legally payable by an ADI (Australian Deposit-taking Institution) but in respect of which the time within which proceedings may be taken for the recovery thereof has expired, and includes moneys to the credit of an account that has not been operated on either by deposit or withdrawal for a period of not less than seven years† (s69.1 Banking Act (BA) 1959). It is classified into three: (1) money in which its recovery â€Å"has been or may be barred by operation of law† (2) deposited money (3) â€Å"share capital subscribed for a share in a body from which the capital subscribed may be withdrawn by the subscriber† (s8 Unclaimed Money Act 1995 (UMA)). These three are held by an enterprise in an account which â€Å"has not been in operated for at least† six years or shorter as may be requi red by regulations or as may be confirmed by the Chief Commissioner to a certain enterprise (s7.1 UMA 1995). An Australian Deposit-taking Institution is obliged to transmit a statement to the Treasurer of all the amount of unclaimed money (s69.3 BA 1959). The sums of unclaimed money should have a minimum amount of one hundred dollars or higher (s69.3 BA 1959). An enterprise holding an unclaimed money should make reasonable efforts to locate and identify the money owner as well as to make sure that the owner is paid (s8A.1 UMA 1995). A failure to do so would not make the money an unclaimed money (s8A.2 UMA 1995). The owner of the unclaimed money has the right to recover the money from the Commissioner of Internal Revenue (s15 UMA 1995). An application for repayment should be lodged by the owner at any period before such right is extinguished (s17-18 UMA 1995). The right shall be terminated if no action has been made to recover the money within the six year period from the date of pay ment of the unclaimed money to the Chief Commissioner (s16 UMA 1995). Application Under BA 1959, Elizabeth’s money could be an unclaimed money if she has not been active with her bank account for at least seven years. On the other hand, based on UMA 1995, Elizabeth’s money in the bank would be judged as an unclaimed money if her bank account has not been in operation for not less than six years or shorter and that the bank had exerted reasonable efforts to locate her but was proven unsuccessful. In the instant scenario, it would seem that Elizabeth had not been active with her bank account for more than seven years. The facts of the case provide that she discovered an old bank book she had as a child. If her money is indeed an unclaimed money, then, the bank has a right to pass it to the government. To note, the minimum amount of money required under section 69.3 of BA 1959 is one hundred dollars. In the instant case, Elizabeth had over one thousand dollars in her old bank account. There is no notification period provided under UMA 1995. Nonetheless, it is emphasized that reasonable efforts should be exerted by the bank to locate and identify the owner of the money before declaring the money as an unclaimed money. The reason of which is that some people actually tend to forget their bank accounts (Tyree 2008). They move to other places and do not receive notifications (Tyree 2008). If the bank holding Elizabeth’s money had performed the cited requisite but was proven un

Symbolism in Shakespeare's Macbeth Essay Example | Topics and Well Written Essays - 750 words

Symbolism in Shakespeare's Macbeth - Essay Example The plot is woven through a series of symbols and images that are essential to the play’s setting. It opens with the witches’ scene and darkness all around. The dark hours are always associated with the evil which is about to take place. The symbol of blood and the disturbing weather emerge from the darkness and plague Macbeth and his surroundings. As the play opens, three witches appear on the scene asking as to whether their next meeting would be in â€Å"thunder, lightning, or in rain?† Hence from the very beginning, the symbol of darkness is introduced with only a few lines later, Macbeth is also mentioned. This is a foreshadowing of the events that will take place in the play. Darkness is always associated with evil and wickedness. Shakespeare employs these images to reveal the tools of disorder and the evil on which the character acts upon. The witches are the very first instruments which lead to disorder and havoc. Their appearance of witches is described by Macbeth himself as secretive and black: â€Å"How now, you secret, black, and midnight hags!† (Macbeth Act IV.i) but yet he believes in their prophecy. Even Banquo, who is with Macbeth at the time when the witches prophesize about them, speaks of them as: â€Å"The instruments of darkness tell us truths,  /Win us with honest trifles, to betray's  /In deepest consequence† (Macbeth Act I.i). ... From here onwards, there are a series of crimes committed by Macbeth as malevolence takes over the whole self of Macbeth. Once Macbeth restores himself as the king, even Scotland is pronounced as a place of obscurity. His restoration envelopes the whole country into â€Å"sighs and groans and shrieks that rend the air /Are made, not mark'd; where violent sorrow seems /A modern ecstasy; the dead man's knell†¦Ã¢â‚¬  as claimed by Macduff (Macbeth Act IV.iii). The images of darkness and the loss of blood along with thunder and lightning, elevate the component of evil in the play introducing the feeling of eeriness throughout. The symbol of blood that is scattered everywhere is seen when the play opens with the battle between Scotland and Norway. This is described by the wounded captain in traumatizing terms: â€Å"†¦Except they meant to bathe in reeking wounds,  /Or memorise another Golgotha,  /I cannot tell—  /But I am faint, my gashes cry for help† (Mac beth Act I.ii). But in this scene, Macbeth is praised for his bravery. His quality later changes into an evil force which he uses against his own people who trusted him. Blood also eventually symbolizes the guilt of Macbeth since he is unable to reverse his monstrous deeds. After the first act of evil that he performs by killing Duncan, Macbeth cries, â€Å"Will all great Neptune’s ocean wash this blood / Clean from my hand?† (Macbeth Act II.i). The symbolism employed in Macbeth represents all the negative elements of life which usually associate with the villain or evil vigor. It was Shakespeare’s intent to portray Macbeth as that kind of character who constituted fear, guilt, wrath, cowardice and misery in the name of acquiring power. Lady Macbeth, besides the witches, was

The Value of Evaluating University Students Essay Example for Free

The Value of Evaluating University Students Essay Education can be referred to as the development of character together with the persons mental powers . It encompasses teaching as well as learning of specific skills . It imparts knowledge on a person who is getting educated. Education plays a very critical role in the development and growth of each and every person . It is considered to equip a person with the knowledge that is required in day-to-day activities that one may undertake. The potentials of a person are put into maximum use through the process of education. This is because education empowers a person to use his or her skills, or talents to maximum use. Education enables a human being to be in his proper sense. Education is very important in a person’s life. The values that education gives to a person are incomparable with those of an uneducated person. Education is considered important for several reasons. One is that, it trains a person `s mind. An individual can be able to learn and practice it. It also makes a person to become a right thinker. This means, that one can be able to think wisely and appropriately . It enables one to think and make decisions as required. Education is very crucial that in enabling people to receive information from the external world . One can be able to learn about different states or regions in the world and the occurrences in those particular places. Past history information can be acquired through education. Present necessary information as well. Education has different levels depending on the content of education at that level. Age also determines which level of education one should be in. Globally university education is the highest institution of learning. It offers knowledge and skills that are very specific to certain profession. For example students are trained depending on the profession that they want to be in after completing their education. In most universities, students are evaluated through examinations. In this essay, the subject of whether university students should be evaluated will be discussed. Evaluation assists tutors or lecturers to find out what knowledge, skills, attitudes or behaviour the course has instilled to the students (William, 2006). Through examinations as a way of evaluation, students are able to give to the lecturer what they understood or learnt from a certain course. Evaluation assists lecturers to set clear, measurable and realistic objectives of the course to be taught . The lecturer can be able to find out how much students can learn over a given period of time. For example, a course with a lot of content if covered over a very short period of time, students may fail to understand it better showed by poor performance in their examinations. Through evaluating students, a lecturer can develop and select the course content that can achieve the goals of that particular course. The students understanding of the course indicated by evaluating him or her shows this. This helps in ensuring the quality education given to the students in maintained at all times, or even improved. Evaluation encourages seriousness of the student to education. The methods of evaluation used demand that students must read thoroughly, as well as understand the content of the course. This means that the knowledge can be absorbed in the students mind. They can also apply the skills in their practical work correctly. Teamwork spirit is promoted amongst the students. This is whereby assignments that are down in teams encourage sharing of knowledge and ideas. They can work together to ensure they achieve their main objective, which is their success in that course. Evaluation encourages solving of problems in a course if they arise . For example failure of students to understand a particular course may be as a result of other factors . For example, poor lecturing or poor concentration of students in class. The problem can be addressed to ensure success. Evaluation promotes hard work in students Assignments or an exam obligates a student to research, learn and even understand much better. Evaluation has its negative face also . It may promote vices in the education system. The necessity of the student to pass evaluation tests may cause them to cheat during the examinations. This is whereby students may carry reference materials, where they can refer to for the correct and accurate answers. This lowers the value of education that the student gets. Selective reading and understanding of the course by the students may be encouraged by exposure to the evaluation tests. The students concentrate on reading and understanding, only what might be examined . The student cannot therefore acquire, all the required skills and knowledge that the course should give him or her. Evaluation may not always show the true ability of a student. For example, a student may be given a low grade simply because he or she never excelled in a certain test. Unfortunately, it might be that the student was only evaluated on few topics that he or she did not understand . If one would be examined all topics of the course, they would get a good grade. Students evaluation at the universities should be done but care should be taken to ensure there is high quality of education maintained. References William M. 2006. Research Methods Knowledge Base. Introduction to Evaluation. Education Evaluation 1

Integrated Marketing Communication Plan For Costa Coffee Marketing Essay

Integrated Marketing Communication Plan For Costa Coffee Marketing Essay The objective of this research is to provide an integrated marketing communications plan for Costa coffee. The strategic plan strives to boost the sales of the business and expand the market share of the business. The IMC plan for the products of Costa coffee target college students. The marketing objectives of the plan are to increase the purchases and uptake of Costa coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets by utilizing the marketing, advertising and promotions set out in this plan. Conversely, the structure of the communication objectives contained in this plan aims to reach the desired audience in an effective and cost effective manner. The access to information regarding the business should be made readily available to the target audience. The objectives of the plan, therefore, would be to provide as much information as required for customers in order to increase sales, build the business brand and increase its market share. Putting into consideration the fact that the target audiences are usually the hardest to reach, it is critical to align the strategies developed with realistic objectives in order to attain the desired goals. The objectives of the integrated marketing communications plan developed, therefore, connects both the desired objectives to the development strategies in order to arrive at the objectives set out. The achievement of the integrated marketing communications plan becomes attainable through the combination of various communication vehicles such as the internet, personal sales, advertisements and sales promotion. The selection of these vehicles is based on the target audiences and, therefore, identified as the most appropriate methods of communication to attain the planned objectives. It is noteworthy that the current approach adopted by the business in this respect does not comprehensively provide for the needs of the target population. The incentives adopted to achieve this approach work to enhance the current strategies in order to come up with strategies aimed at college students. It is, therefore, conclusive that the situations call for a strategic approach aimed at both marketing and communications. Bringing into the picture the fact that the target audiences are the most difficult to reach, the strategies adopted must be within the realm of the target audience. The communication strategies must also fall within the setup of this population in order to achieve effectiveness. Background Two brothers Sergio and Bruno Costa established costa coffee in 1971. The coffee was initially sold to the locals and subsequently they went ahead to open a coffee shop. Currently Costa coffee is among the fastest growing chain of coffee shops with numerous shops within the United Kingdom and a couple of other shops across the globe. The company went international in 1999 with an establishment in Dubai. In 1995, the business became a fully owned subsidiary after it was acquired by White bread and in 2009, the business acquired coffee heaven increasing its business operations by an additional 79 stores. Situational overview Marketing analysis Coffee is among the most preferred beverage among a large percentage of the inhabitants in the UK, and the preference extends globally. The rapid growth in the industry shows that the preference for coffee is ever growing and the market for the business increasing, as well. By the close of 2010, Costa coffee was the market leader in the business with the principal market share in the industry. Market environment Costa coffee will experience higher commodity prices in the future. Some factors affecting all the key market players include the prices of coffee and other commodities used by the businesses, technological advancement, and expansion and development techniques. The impact of these issues in the communications planning is eminent as it offers the Costa coffee customers products as well as valuable information regarding the products and promotional offers. Consumer analysis The primary consumers of the products of the business enterprise are coffee lovers of all ages. The products of Costa coffee have been developed to maintain the traditional taste to retain its current customers as well as attract more customers through the constant good quality coffee. The current market comprises of both local and international customers with a passion for the traditionally brewed coffee and exceptional services offered by Costa coffee. Competitor analysis Starbucks coffee is the strongest competitor to Costa coffee with a substantial share of the market. Even though, Costa coffee has a larger share of the market compared to Starbucks the difference in this market share is marginal and; therefore, the determination of the price of the products and consumer influence among the competitors is not set by any of the players but set by market forces. SWOT analysis Strengths The main strengths of the business include its brand and custom products. The business brand has a strong reputation for providing excellent products, and the brands association with the traditional coffee brewing methods by using good quality coffee contributes to the strength of the business. This gives the business an edge among its competitors. Weaknesses The most significant weaknesses of the business are the procedures required in opening a new outlet. Although these procedures act to maintain the brand quality, they hinder the rapid expansion of their business through the numerous procedural requirements. The complex procedures always deter the expansion process. Opportunities The business has operational opportunities in the international market, and this venture will see the business increase its revenue and market share. The presence of the business in the international arena is still lacking and, with investment in the international emerging markets through franchise, this becomes a viable option in ensuring global presence. Threats Potential threats to the business are the vulnerabilities to economics shifts such as the change in the price of coffee beans and legal issues. Target audience The target market for the integrated market and communications plan is the young population and more so the college student population. The populace makes up a considerable portion of the economy, and the disposable incomes of the target population fit the products offered by the business. Overview The brand building by the company has ensured that the business has stayed afloat and further facilitated the expansion of the business. The use of the business brand in marketing helps to attract customers into the business. The college students targeted by the plan will likely be attracted to Costa coffee by its brand and its products quality The adoption of a strategy to focus on the younger generation and especially the college students founded on the notion that since most of the stores are situated next to bookshops and colleges, the business is strategically positioned for the target audiences. The media vehicles used to reach this population, therefore, inclines towards the employment of technological approaches to communication and in this regard, the use of the internet preferred. The existing communications strategy used by the company involves the use of the internet, where the business has a website on its products but apart from that, the business does not have other marketing plans. The business website is not interactive and does not have a vibrant outlay, although the website provides links to the companies social networks the relationship between the social media and website are not well interlinked. Another development in the business is that, in 2006, the business sponsored the Costa book awards meant to celebrate storytelling and literary works, which further informs the modalities of choosing the target population and the strategies developed. Objectives The integrated marketing plan will achieve many marketing communications objectives that will act as a basis for the enhancement of the business activities of Costa coffee. The objectives of the plan are ascertainable and based on the SWOT analysis of the business. The general objective of the plan is to improve the brand name of Costa coffee. This becomes attainable through increasing the brand image, which will improve sales and increase the organizations market share. The objectives of the plan will vary in degree but in order to arrive at the primary objective of the plan, it is necessary to put into consideration objectives aimed at making fundamental and implementation decisions. The goals of the plan, therefore, include providing awareness to the target population through advertisement, facilitate the introduction, and build sales of new products such as the Costa gift card and the book awards, gain consumer trust and loyalty and offer excellent products to the customers. The objectives of the marketing communications would be to inform the customers by creating and stimulating interest and awareness. This will make the target customers know about the products offered and the availability of these products. In this regard and respect to the target population, therefore, the strategies employed must be trendy and appealing. Persuading the customers that the products of Costa coffee are the best value for them compared to the competitors also forms the objectives of marketing communications. Giving offers and providing a reward program for loyal customers should inform the strategy used in this achievement. Additionally reminding the existing customers of the products and the quality of the products of Costa coffee assists the business improve its sales, as the customers are informed of it presence. Messages PROBLEM HOW TO ADDRESS THE PROBLEM MESSAGE None of the Costa coffee products are meant for the college students Provide students a discount on the Costa products Costa coffee values all its customers, especially the young generation Costa coffee does not give back to the society Provide scholarships and events such as book awards Costa coffee supports education. Major message to the customers MESSAGE NAME AND CORE MESSAGE MESSAGE SUBSTANTIATION Costa coffee values the contribution of the students to its business Costa coffee will introduce discounts to its customers especially to the college students in order to appeal to the younger generation. Costa coffee values education Costa coffee will establish a scholarship program for college students and provide other educational support such as book awards to students. Communications strategy The communication strategy employed aims at the development and implementation of communication plans to enhance the visibility of Costa coffee. The strategy works to generate positive media coverage through the interaction through the social media. This will in turn generate support from customers on the improvements to tailor the Costa coffee to the needs of its customers. The communication strategy also facilitates the encouragement of the business customers to support Costa coffee. Branding Branding promotes the recognition of a product or service of a provider and where the provider provides quality services the brand is remembered and serves to provide repeat customers for the brand. The tendency of individuals to adhere to familiarity is a common factor in the consumption habits and, therefore, the use of a familiar brand translates top positive reception of services and products even where the products are new. When a customer recognizes a brand that they have used previously they tend to choose that product over the others. Marketing communications mix To position the products of Costa coffee strategically, the approach used focuses on the emphasis on the quality of its products instead of the prices. It is evident that the quality of the products of Costa coffee remains at a high standard throughout the market. The mix adopted in the attainment of this includes the use of advertisements, sales promotion, personal selling, and public relations. Advertisement involves the use of paid and non-personal form of media communication. The use of advertisement achieves many objectives in this endeavor such as building the brand image of the business, and passing the relevant information to the target audience. The downside of this form of communication is the expenses attached to an advertisement, which are usually high. Comparatively material is the use of personal selling which uses personal interactions with the aim of fostering a good relationship with the customers. This method makes a representation of the long-term commitment of the business to its customers and facilitates the use of feedback. However, this method is more expensive compared to the other methods. Paul et al. (1999) provides that sales promotion, on the other hand, use a variety of styles ranging from promotions coupons, discounts and contests. This method attracts customers as well as provides them with purchase-oriented incentives. The barrier to this metho d is that it does not aim at the long term objectives of marketing communications. Public relations support the credibility of the business as it is a more believable form of marketing communication and uses a variety of features in approach such as sponsorships, news stories and features as well as promotions. This approach is relatively inexpensive and achieves many desirable results. Creative strategies The creative strategy employed in the achievement of the objectives of the integrated marketing communications plan required for effective advertising. The creative strategies stem from the marketing strategy of Costa coffee, take into consideration the opinion of the customers, and integrate the component of honesty. The creative strategies should not promise what cannot be delivered and must be formulated on realistic expectations. The creative strategies aim at providing value to the customers and a solution to their problems. The focus of advertising is to show the customers that Costa coffee has a product that is of interest to them and that the product is of a good quality. The communication to the customer revolves around their tastes and preferences. Media strategy The target market segment of the plan will be individuals who are attending college and who have a regular access to the internet. In this regard, the preferred media for the attainment of the objectives of the plan will rely majorly on the internet. The same possess a structure aimed at attracting the initial consumption of Costa coffee and subsequently work to retain these customers while attracting more. Ajasafe et al. (2011) discusses that the availability of internet access to this fraction of the target population through their institutions further supports the preference for the internet. Measurement and brand equity concepts The success of the integrated marketing communications plan will be based on the improvement of sales by Costa coffee. The awareness of the target population shall also form a contributory factor in the assessment of the plans success. The return on marketing investment shall be based on these two factors as well as the attitude of the target audience to brand. The key objective of the plan being to improve on the sales, the change in the sale quantities of business shall be a direct indicator of the plans success. Putting into consideration the fact that the strategies adopted cannot yield immediate results a period of three months should be allowed in order to determine the efficiency of the plan (Malcolm and Wilson 2011). If, at the end of this period, the sales of the business do not increase then the plan should be reevaluated to ensure the set objectives are met. Brand awareness is also a crucial objective of the plan as a good brand wills attract customers to purchase a product. The ultimate goal, therefore, is to improve the brand awareness and ensure a positive attitude by the customers toward these products. Below the line communications This method of communication implies the use of channels that do not involve mass media. These methods focus on both brand building and sales promotions. It allows for engagement with the target audience in a more interactive and personal way. The communication needs are in turn tailored to fit the requirements and the expectations of the audience. Promotion Promotion plays the key role in the marketing plan with an estimate of half of the budget. Promotional activities and provision of discounts on the goods is a highly effective method of marketing as it is engaging to the intended target group. The concept will increase the brand awareness as well as boost sales with the use of practical marketing, which allows consumers to have an emotion; experience with the brand. The discount programs shall be applied to stores located around colleges and areas with a large population of the target group. Gifts and coupons The use of gifts and coupons for customers will improve the sales of the business as well as its brand name by giving the customers incentives to purchase from the store. These concepts give customers a reason to choose the brand over the rest because the customers are rewarded. Public relations This is also noteworthy as the target audiences are made aware of the presence of the brand and the foodstuff available for them. The concept also becomes practical where the audiences are reminded of the presence of the brand in the market. This concept fits the case of Costa coffee as the target audience can be reached both efficiently and effectively. This is true because of the huge concentration of the target audience in the selected areas. Direct and Digital Magazines By using magazines, especially those oriented towards the college students the target audience can be provided information as well as education on the products of Costa coffee. The essence of these advertisements is to drive the audience towards purchasing the advertised products. The target audiences in this case are more responsive to magazines that talk about contemporary issues and technology magazines, as well as educational magazines. This implies, therefore, that in order to reach the population it is imperative to advertise in these magazines. Internet The use of the internet is the most extensive form of communication aimed at achieving the objective of this plan. The reason the internet is the most efficient and practical vehicle for communication is that it has several modes of communication within it ranging from internet advertisements, social media, websites, and blogs. The internet is also comparatively cheaper than the other methods of communication such as promotions. The internet methods are also instant and the information is made available in a timely manner. It is also noteworthy that the target population is in constant touch with the internet world and as such a lo9t of emphasis should be placed on internet communication. The vast array of channels of internet communication also provides massive coverage of the target population. Integration The business brand will play a central role in the integration of various communication methods to be used in the plan. The brand will act as a signature for the business, and whichever method is applied in the communication strategy the contents of the communication must include the business brand of Costa coffee for identification of the business (Chris 2010). JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC PROMOTION GIFTS AND COUPONS PUBLIC RELATIONS MAGAZINES INTERNET Tactical calendar Budget The largest  portion  of the estimated budget is set for promotions  which results to 50% of the estimated budget. The decision to allocate this large percentage to promotion stems from the massive contributions of promotions towards the attainment of the planned objectives. The second budget estimate is set of advertisements and takes a percentage of 15% of the estimated budget (John 2007). The contribution of advertisements to the objective is also substantial, and the cost of putting up advertisements is higher than the other options, therefore, inflating the cost of advertisements. Other estimates in the budgeting process include public relations, which require 15% of the estimated budget. Public relations also provide a good platform in the marketing and communications strategy and, therefore, require a good budget portion. The emphasis on this vehicle culminates from the anticipated impact of this vehicle on the outcome of the integrated marketing communications plan. Gif t, coupons, and the use of the internet will both take an equal allocation of the remaining budget.

Treaty of Lisbon and 2004 Constitutional Treaty Comparison

Treaty of Lisbon and 2004 Constitutional Treaty Comparison Before considering the differences between the contents of the Treaty of Lisbon and the failed 2004 Constitutional Treaty, not least because in the views of many this could be a short discussion, it seems prudent to briefly consider why it was felt necessary that any change to what was then, and in fact still is now, the status quo was required. At the conference of Nice, in 2000, a declaration was made as a result, in part, due to the agreement between Member States that the way should be opened for the expansion of the Community to allow entrance of a number of new States to the Community[1]. The conference felt that a number of points needed to be considered and addressed. There were four points raised for discussion namely: how to establish and monitor a more precise delimitation of powers  between the European Union and Member States, reflecting the  principle of subsidiarity. the status of the Charter of Fundamental Rights of the European Union†¦ a simplification of the Treaties†¦ the role of national parliaments in the European architecture.[2] These points were considered in December 2001 in Laeken in Belgium where a declaration was made in respect of how it was felt the Union needed to proceed in order to ensure a successful future[3]. The Laeken Declaration drew deeply on history and the divisions which had been caused, in the main, by the Second World War. It saw that the future and unified Europe would expunge those divisions and pave a bright future for the Union as a whole. The resultant Constitutional Treaty set out how it was felt that the Union could proceed as a defined unit. The coverage of its abrupt failure has been comprehensive with many views expressed as to reasons for this. Some believed that it was erroneous to even consider a document of this kind in relation to Europe, arguing that the situation in place worked sufficiently well[4]. Whilst others were critical of its contents believing that it was a step too far in the direction if a federal Europe and others believed that its failure was the result of an underlying suspicion of the Union as whole in many member states[5]. Whatever the reasons behind its failure, and it is likely to be a combination of all of the expressed views, the process towards some kind of constitutional document continued. Following the rejection of the Constitutional Treaty in referenda in France and the Netherlands and the likely imminent rejection in other states including possibly the United Kingdom, a halt was placed on proceedings and a period of reflection was implemented in which Member States were encouraged to enter into debate and discussion with their citizens in an attempt to pave a way forwards. This process took place during the remainder of 2004 and 2005, and then in 2006, Germany was commissioned by the European Council to assess the situation with regards to the Constitutional Treaty. Following this, in June 2007 the ‘Reform Treaty’ was introduced and this was developed over the next year or so and, because the European Union Presidency was held by Portugal at the end of 2007, was renamed as the Treaty of Lisbon. This treaty like the Constitutional Treaty before it required ratification by all Member States. This was mostly achieved, but Ireland, the only Member State who se constitution requires a referendum before ratifying the Treaty, returned a no vote in that referendum. The reasons for this will be discussed below, but at the current time the constitution of the European Union, or lack thereof, remains as it did in 2000 following the Treaty of Nice. One of the key complaints, as mentioned above, of the Constitutional Treaty was its implications in relation to a federal Europe. Article I-8 of the Treaty provided for amongst others the celebration of Union Day on 9th May each year. In drafting the Treaty of Lisbon the Council were careful to ensure that any reference to a constitutional document was removed. There can be no doubt that the Treaty of Lisbon makes a number of key amendments to the EC Treaty. Large numbers of these however are replications of what was already contained within the Constitutional Treaty. One area where there is remarkable consistency between the Constitutional Treaty and the new Treaty on European Union and the Treaty on the Functioning of the European Union which the Treaty of Lisbon creates in place of the EU Treaty, is that of the role of national parliaments in relation to the Union. It will be remembered that this was one of the key questions discussed Laeken and was clearly believed to be vital in ensuring a unified Europe. Article I-11 of the Constitutional Treaty provided that national parliaments would ensure compliance with the principle of subsidiarity, a principle which states that the European Union will only take action on matters which it is felt, due to their scale, cannot be addressed at a national level. This statement is transferred in almost identical form to Article 5 of the Treaty on European Union by Article 1(6) of the Treaty of Lisbon. Article I-18(2) of the constitutional treaty required the European Commission to bring to the attention of national parliaments proposals to instigate a flexibility clause which allows for the adoption of measures by the Union where there are insufficient powers in place to allow for their adoption. This statement is added almost word for word into Article 352(2) of the Treaty on the Functioning of the European Union. These are two examples of the nine provisions contained within the Constitutional Treaty in relation to the role of subsidiarity, which have remained to all purposes unaltered within the contents of the Treaty of Lisbon. Whilst this is not the place for a full discussion on the validity of these provisions, there seems to be little doubt that they provide for a greater contribution to Union policy making by national parliaments and, in conjunction with the provisions of Article 7(3) of the Protocol on the Application of the Principles of Subsidiarity and Proportionality in allowing, in certain circumstances, national parliaments to veto Union legislation give national parliaments a much more significant position within the Union’s political processes. The next area considered at Laeken was the introduction of the Charter of Fundamental Rights. Both this and the European Convention on Human rights would have been accepted into the European Constitution under Article I-9 of the Constitutional Treaty. Rather unsurprisingly given the tone of what has gone before both were to become legally binding following the ratification of the Treaty of Lisbon. It is interesting to note that the text of the Charter is absent from the Treaty itself, rather it was to be introduced in Article 6(1) of the Treaty on European Union. It is necessary next to address the fourth of the four considerations of the Laeken declaration before considering the third. The Constitutional Treaty contained provisions giving the Union competence or the ability to legislate in certain areas. These split into two sections exclusive competence, in which only the Union could legislate and shared competence in which this ability is shared with the member state, providing the Union has not exercised its competence[6]. The wording in relation to these competences is indicative of the level of change that took place between the Constitutional Treaty and the Treaty of Lisbon. Paragraph two of Article 2, in the Treaty on European Union read: ‘The Member States shall exercise their competence to the extent that the Union has not exercised its competence. The Member States shall again exercise their competence to the extent that the Union has decided to cease exercising its competence.’ This was amended from the following in t he Constitutional Treaty: ‘The Member States shall exercise their competence to the extent that the Union has not exercised, or has decided to cease exercising, its competence.’ This seems to be an attempt to demonstrate that some power with regard to these competences can be returned to the member state if the Union ceases to act, but it can be seen that the change between the two treaties is minimal[7]. The final of the four considerations expressed in Nice and given voice in Laeken was that of simplifying the Treaties. There can be no doubt that the Constitutional Treaty would have done this. There would be one definitive document containing the whole scope and powers of the Union, the Treaty of Lisbon was clearly a long way from achieving that aim. This treaty is an amendment of previously existing treaties and read in isolation is almost pointless. It also results in yet another reclassification of the treaty articles and subsequently yet another table of equivalences. Whilst it seems an obvious point, this one factor is the single largest difference between the Constitutional Treaty and the Treaty of Lisbon, thus indicating that other differences, as has been discussed, are rather minor. Before continuing to discuss the possible reasons behind the Irish no vote, this seems a sensible point to summarise the differences which exist between the Treaty of Lisbon and its failed predecessor. One of the single, and perhaps most significant, differences between the two does not involve the details of their respective texts at all. One of the ideas considered at Laeken was that the Union should adopt a more open and democratic approach to its policy making process. This was given effect in the drafting of the Constitutional Treaty. Following its failure however the Union immediately returned to the previous approach of secretive, less democratic policy making. In an attempt to push through the reforms contained within the Constitutional Treaty, all be it minus certain contentious areas, the Union developed the Treaty of Lisbon with little or no public consultation. It has been mentioned numerously above that there are very few significant substantive changes between the two treaties. It should be emphasised that the express constitutional intent has been removed and any statements which could be viewed as suggestive of federalism have also disappeared. The declaration that the European Parliament is sovereign has also been removed[8]. There are a number of minor technical changes in relation to the scope of competences and rights in relation to subsidiarity have also been lightly modified. In most other respects the two treaties are the same. So, why did the Irish public choose not to ratify the Treaty of Lisbon? There were a number of specific details presented by the Irish ‘No’ campaign in the lead up the Irish referendum on the ratification of the Treaty of Lisbon. Tony Gregory TD stated that it was his belief that the Treaty would weaken the position of Ireland within Europe and would cause Ireland to lose its traditionally neutral military position[9]. Other areas of the campaign stated that a yes vote would ‘introduce abortion and high taxes, and abolish peat cutting and union rights.’[10] The no campaigners, rather conflictingly, used the loss of the Irish seat on the Commission, a result in its size reduction following ratification, as a reason for refusing the Treaty. It could be argued that any of these reasons or a collection of them were responsible for the no vote but it would seem naà ¯ve on the part of both sides of the debate to believe that specifics were the cause of the failur e of the Treaty. Whilst it is impossible to give definitive reasons for failure, it seems to me that the Irish, French and Dutch no votes must, in some way be linked. And since it is unlikely that any specific point could give rise to the same level of reaction in each country there must be some other underlying reason for the populations’ refusal to accept a constitutional type of treaty for Europe. When asked for comment by the BBC, one Irish no voter stated that he had voted in this manner for, amongst other reasons, the fact that ‘the whole European Union regime is getting ridiculous and is too underhand to even follow’[11] It is the word underhand which is most interesting in this statement. Could it be that despite all of the efforts made to the contrary, the European Population believe that the European Union is encroaching too far on national sovereignty and is an elite non-democratic force which is not necessarily always a force for good. This would certainly be a euro-sc eptics view, but as the results of these referenda demonstrate they do appear to be the majority. The ratification of the Treaty of Lisbon by most Member States has been seen by many as underhand. Its contents are not sufficiently different to the Constitutional Treaty to warrant ratification without referral to the general population and whilst this could be a reason for the no vote in Ireland I believe the descent runs deeper. It appears that there could be large scale Euro-scepticism at play in many Member States. With this in mind, the steps that are now taken by the Union will surely be instrumental in deciding its success or, not failure because that is unlikely, but certainly value and purpose. Given their efforts in trying to ratify the Treaty of Lisbon, it seems reasonably certain that the executive powers in the Member States will not stop in their moves to introduce the measures provided for in the Constitutional Treaty. The options are few; should there now be a further period of reflection and try to restart the process once the dust has settled? Should areas be dealt with in a point by point manner, simply amended existing European legislation as and when required? Should, as the French government suggest, the Irish no vote be ignored and the Treaty ratified in their absence? Or should the current status quo remain untouched. At a summit in Brussels in December, the Irish government gave a commitment to attempt, via a new referendum; get the Treaty ratified within the next twelve mo nths providing certain guarantees were made by other Member States. It seems that so far as the Treaty of Lisbon is concerned the European Union is quite happy to take the approach of ‘if at first you don’t succeed, try, try again’. This is all very well, but surely it would be better to consider the reasons for failure rather than trying to push the populace into accepting a situation for which there are clearly serious and numerous reservations. As a conclusion it seems fitting to use Joseph Weiler’s erudite discussion on the treaties and consider the bearing this has on the problems encountered. ‘The segue was of course priceless even Houdini would marvel at the magic. Take the Treaty which masqueraded as a Constitution, do some repackaging, and now it is a Constitution masquerading as a Treaty. The repackaging is pretty crude: strip away the word constitution. Pretend the Charter of Fundamental Rights is not part of the Reform Treaty and all this whilst pontificating on the need for transparency.’[12] Table of Legislation EC Treaty (Treaty of Rome) 1957 Treaty of Nice C80 2001 Treaty Establishing a Constitution for Europe C310 Volume 47 2004 Treaty of Lisbon amending the Treaty on European Union and the Treaty establishing the European Community C306 Volume 50 2007 Bibliography The Laeken Declaration G. Barrett, â€Å"The king is dead, long live the king: the recasting by the Treaty of Lisbon of the provisions of the Constitutional Treaty concerning national parliaments† (2008) European Law Review 33(1) J. Bateman, â€Å"Brussels Bulletin: a New European Framework† [2008] International Family Law Jounal 134 R. Bellamy, â€Å" The European Constitution is Dead, Long live European Constitutionalism† (2006) 13 Constellations 181 BBC News Online (http://news.bbc.co.uk/1/shared/spl/hi/pop_ups/08/europe_ireland_votes_no/html/1.stm) Graà ­nne de Bà ºrca, Reflections on the path from the Constitutional Treaty to the Lisbon Treaty, Jean Monnet Working Paper 03/08 P. Craig, â€Å"The Treaty of Lisbon, process, architecture and substance† (2008) European Law Review 33(2) M. Dougan, â€Å"The Treaty of Lisbon 2007: winning minds, not hearts† (2008) 45 Common Market Law Review 617-703 D Granville, â€Å"Irish Democrat: Gregory Joins the No Campaign†, Connolly Publications Ltd, London, 2008 B. Laffan and J O’Mahoney â€Å"Ireland and the European Union† Palgrave MacMillan, London, 2008 D. MacShane, â€Å"Ireland’s No Vote: Europe Is Not Going Away†, Times Online, 2008 (http://www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article4133106.ece) R. McAllister â€Å"European Union: A Historical and Political Survey† Taylor and Francis Ltd, London 2008 L. Siedentop, â€Å" A Crisis of Legitimacy† (2005) 112 Prospect J. Snell, â€Å"European constitutional settlement, an ever closer union, and the Treaty of Lisbon: democracy or relevance?† (2008) European Law Review 33(5) P. Syrpis, â€Å"The Treaty of Lisbon: Much ado †¦ but about what?’ (2008) Industrial Law Review 37(3) J Weiler, â€Å"European Journal of International Law Marking the anniversary of the Universal Declaration; the Irish no and the Lisbon Treaty† E.J.I.L. 2008, 19(4), 647-653 S. Weatherill, â€Å"The Lisbon Treaty: Aspiration and Structure†, in Weatherill, EU Law (OUP: 8th ed. 2007), S Weatherill â€Å"Cases and Materials on EU Law†, 8th Revised Edition, OUP, Oxford, 2007 1 Footnotes [1] Treaty of Nice ‘Declaration on the Future of the Union’ [2] Ibid [3] The Laeken Declaration [4] R. Bellamy, â€Å" The European Constitution is Dead, Long live European Constitutionalism† (2006) 13 Constellations 181 [5] L. Siedentop, â€Å" A Crisis of Legitimacy† (2005) 112 Prospect [6] Article 2 of the Treaty on European Union. I-12 of the Constitutional Treaty. [7] See www.statewatch.org for further detailed comparisons [8] Article I-6 [9] D Granville, â€Å"Irish Democrat: Gregory Joins the No Campaign†, Connolly Publications Ltd, London, 2008 [10] D. MacShane, â€Å"Ireland’s No Vote: Europe Is Not Going Away†, Times Online, 2008 (http://www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article4133106.ece) [11] BBC News Online (http://news.bbc.co.uk/1/shared/spl/hi/pop_ups/08/europe_ireland_votes_no/html/1.stm) [12] J Weiler, â€Å"European Journal of International Law Marking the anniversary of the Universal Declaration; the Irish no and the Lisbon Treaty† E.J.I.L. 2008, 19(4), 647-653