Competitive Environment For Proton Company

Competitive Environment For Proton Comp any(prenominal)The prototypical Malaysia national cable car is PROTON. The main contender in Malaysia in term of automobile companies and affordable elevator motorcar is PERODUA. The competitive environment as we bath see most in Malaysia is affordable car where all native of a Malaysia can buy it and the car maintenances also cheap. You see, the porter five argon been use for more than than obviously because the competitive environment not only nearly the competitor. It can be ab forth the economic decline, natural misfortune and and so onPorter five1. Competitive challenger2. Threat of New neophyte3. Threat of Substitutes4. Buyer Power5. Supplier PowerCompetitive RivalryIn Malaysia, after PERODUA that is main competitor for proton , there is not overly much competitor around affordable car. The low cost car as mentioned above is not puzzle a lot of competitor in generally. The affordable car in Malaysia has a more electromot ive force to sell comp ard to luxury car that only specific race be used it.A family will have more than 1 car. Definitely, the first car they will choose the cheaper car and affordable car.New tonicbie has a heights menace Recession the economic will be a big threat for PROTON. We know that, all big smart set will facing over budget or does not fall upon the cut-rate sale for that year. The government will slip a lot of gold cause of form _or_ system of government and tradeholders. By the track, economic downward tendency very comes suddenly without notice.High threat from SubstitutesMalaysia has tow national car. First PROTON , second PERODUA. The substitutes will towering in term of car lesson and slightly of them looks similar.Buyer PowerBuyer will choose the cheap car for the first car and buyer also actually are fragmented. thence , it will not has much influence.Supplier PowerNowadays compared to the some(prenominal) old age ago ,this is not giving a bi g threat for PROTON.http//www.oppapers.com/essays/Competitive-Environment-For-Proton-Company/365979?topicInternational Market for ProtonThe objectives of the Malaysian National Car slue the topical anesthetic automotive industry Spearhead the evolution of a local component industryand to enhance greater use of local components. pass on the upgrading of technology, engineering knowledge and technical skills of the countrys workforce. Assist and develop Bumiputera (the indigenous people of Malaysia) participation in the automotive industry.1http//www.oppapers.com/essays/Proton-International-Market/148903Swot analysis For Proton HoldingAs a Government connected Company, Proton is protected in term of pecuniary capabilities. Furthermore, as the firstnational automotive manufacturer they have more than 20 geezerhood of experience and backed by the more than k suppliers and highly concentrated distri only ifed the service and distribution way out. As financial year ender 31March 2006 de celebrated, the net cherish of asset is more than RM 5 billion while the liabilities is only about RM 2 billion.Proton had begun on a project with the Lotus.Group to improve a hybrid fomite proficient of running on both gasoline and electricity and others peculiar(a) projects that are concentrating on technology development. This program direct to raise high the technology to a level that is on par with their world(prenominal) rivals by creating an alternative vehicle for the future which provides customers with less fuel consumption, decrease discharge and uncompromising performance.The increase numbers of substantial order by the variant overseas markets were far in surplus of the number shipped, the difference was receivable to restrictions in the supply chain. There is no uncertain that demand for Proton cars in the overseas markets exists. As such, looking forward into financial year 2007, the union predicts a meaningful improvement in the number of Proton cars s old overseas.http//www.oppapers.com/essays/Swot-Analysis-For-Proton-Holding/429480The weaknesses of Proton Holdings BerhadPROTON was merged on 7 whitethorn 1983 with three primary national policy objectives To spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automobile manufacturing industry and to strengthen the international competitiveness of Malaysias industrial capability.The failure by Proton to find a foreign partner is a warning signal that it is no longer a competitive and economically viable entity with current market situation and questionable management decisions that causes Proton to lose money when other finds profits.Therefore, Proton Holdings Berhad unavoidably to consider a foreign alliance to further improve on its quality and service to the buyers.Khazanah Malaysia, the Malaysian governments investment funds arm, holding about 42.74% of Proton, followed by the Employees Provident Fund with 15.4 per cent and Petronas with 7.9 per cent. charge/Earnings Not substantive footing/Sales 0.3x (2/5 points)Price/Book 0.4x (2/5 points)Price/Cash Flow Not MeaningfulTEV/Sales 0.1x (3/5 points)A merger has its advantages economies of scale, market domination, and so forth but an enlarged national car troupe could create many an(prenominal) duplications i.e. product, dealers network, vendors etc. Proton is finding it tough to trim its network of suppliers and distributors.National car company Proton Holdings Berhad once dominated with a majority share in the market. It has since not only lost that majority, its sales in unit terms have even dropped below that of unlisted Perusahaan Otomobil Kedua Berhad (Perodua).UMW Holdings Berhad is the biggest in the sector, with a market value of RM5.9 billion, compared with Protons RM1 billion. Although, UMW has an important oil and gas division, it derives most of its profits from its Toyota division, the most moneymaking in the industry.In contrast, Proton reported a loss of RM75 million in the October December quarter last year. It is exceeded in market value by Oriental Holdings Berhad (RM2.3 billion) and DRB-HICOM Berhad (RM1.4 billion), both of which are diversified motor-based groups.In my conclusion, Proton should continue to adjudicate strategic alliances and further expand its market globally due to the decision of talks with Volkswagen AG in the year of 2007.In my point of view, Proton needs to basically integrate more into the global supply chain and the global market. Basically, we have not attained the kind of export penetration intercommunicate when the company was established.Global motor vehicle industry was undergoing a desegregation and Proton should be part of this trend. We need to be part of the bigger family in a way that works for us.Till date, we did not have any clarification regarding The Public Accounts Committee (PAC) submit its report on Proton Holdings Berhads sale of Ita lian motorbike manufacturer, MV Augusta to GEVI s.p.a at one euro to fan tan because Proton had acquired a 57.75 percent stake in MV Augusta in December 2004 for 70 million euro (RM367.6 million).http//wiki.answers.com/Q/What_is_the_weaknesses_of_proton_holdings_berhadSwot Analysis Of Proton Holding Berhad before conceived by Malaysias Prime Minister of the day, Dato Seri Mahathir Mohamad, PROTON Bhd was incorporated on 7th May 1983 with the aim of building a national car. Two years later, On 9th July 1985 the Proton Saga was officially launched. It was Malaysias first domestically produced car and is still sold in Malaysia and other countries today. The original factory plant, covering 99,400 sq m, is situated at Shah Alam secretive Kuala Lumpur in central Malaysia. The site also houses an engine and transmission factory, a castings plant, RD centre and a semi-high speed test track. The factory is currently producing 240,000 units per annum. loose in 2005, a state of the art asse mbly plant was constructed at Tanjung Malim, 60 miles north of Kuala Lumpur. This area has been named Proton City and consists of 500 hectare site containing the factory, plant, hovictimization, a university and other commercial buildings to accommodate component suppliers. This plant produces the three newest model ranges, the GEN-2, Savvy and Satria Neo. Protons total workplace in Malaysia totals just over 6,000 personnel office working in all areas of vehicle design, RD, production and manufacturing. With a truehearted base built up since 1983, Malaysias car manufacturing industry is progressing rapidly.Proton tool a major step forward in upgrading its engineering capabilities when it acquired a share in Lotus are closely involved in Protons new model development, with a team of engineers permenantly based at the design and development centre in Malaysia. The Company has come a long way since 1983, PROTON was publicly listed on the Kuala Lumpur stock Exchange in 1992, and today , Proton cars are exported to mor than 50 countries worldwide. Key export markets include Australia, Singappore, the far East and the UK, where during 2009 it celebrates 20 years in the market place.Since 1989, Proton Cars (UK) Ltd have been offering the British public good value for money vehicles.http//www.oppapers.com/essays/Swot-Analysis-Of-Proton-Holding-Berhad/378043?topicSwot Analysis On ProtonThe Benefits of fosterage for SCI PatientsThe benefits of cardiovascular exercise and training can be easily notable by comparing deft SCI athletes with untrained SCI patients. It must be noted (and will be further discussed later) that training benefits are close to dependant on(p) upon the level of spinal cord injury. A study by Bhambhani, Holland, Eriksson, and Steadward (1994 p. 260) investigated physiologic responses during wheelchair racing comparing quadriplegics to ills. They found the peak values of V02, heart rate, and VE which were obtained during incremental velocity wheelchair exercises to be squarely higher in paraplegics than quadriplegics. No significant differences were found between these groups for 02 pulse (which is the oxygen utilization per heart beat). These findings are consistent with other researchers who investigated the same responses for these two groups (Eriksson, Lofstom, and Ekblom,1988 p. 145).This is a citation. If you are using books, or internet, you must put in your essay-(authors name, year, and page no)If you are using avocation magazine, you must put in your essay-(author, business magazines name, year, and page no)The previously mentioned study by Eriksson et al (1988) also investigated the aerophilic power during a maximal exercise by comparing trained versus untrained quad and paraplegics. They found peak V02 differences to be as high as a 38% increase for trained athietes versus nontrained. They noted that a well trained quadriplegic individual is physiologically comparable to an untrained paraplegic with a low level injury, therefore, physical training can mostly reduce the differences between quadriplegics and paraplegics. Also by comparing the trained paraplegic athletes to non trained able bodied persons, the able bodied persons achieved only a slightly higher V02 peak, again pointing out the benefits of training.http//www.oppapers.com/essays/Swot-Analysis-On-Proton/455442?topicProton Berhads Swot Analysis If Expends Its Operation To IndiaA SWOT Analysis of Proton Holding Berhad will be carried out to to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in this project.The report will be separated into 2 parts. Firstly this report will discuss about the profile of Proton Holdings Berhad and nature of its business in order to analyse the inwrought factors.In the second part, SEPT Analysis will be carried out to analyse the related external factors in India in sectors of Social, Economy, Politic and Technology.At the end, the result of SWOT analysis will be prese nted accompanied by recommendations to expend its operation internationally into India.Proton Holdings Berhad Proton is a Malaysian national automobile manufacturer. Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia. 14,706 Proton cars were exported in 2006 to other countries/ Proton exportscars to the United Kingdom, southeastern Africa, and Australia and the company is aggressively marketing its cars in several other countries including the oculus East. Proton cars has also been exporting a small volume of cars to other countries alike1. Singapore2. Brunei3. Indonesia4. Nepal5. Sri Lanka6. Pakistan7. Bangladesh8. Taiwan9. Cyprus10. Mauritius Proton has never succeeded to export their car to the US, because the cars required many changes to meet American safety standards in order to secure reporting from auto insurers and satisfy legislative requirements. In some countries, Proton cars suffer somewhat from a poor public image because of their designs.Strengths Proton has over 20 years of experience in Automotive industry Many cars are exported by Proton to many countries every years, proves that proton has the experience of exporting cars.http//www.oppapers.com/essays/Proton-Berhad-s-Swot-Analysis-If-Expends/218124?topic