MARKETING Assignment Example | Topics and Well Written Essays - 250 words - 1

MARKETING - Assignment ExampleThe aim is to suck the customers directly at the Point of Sale and entice them into impulse buying decisions. Kraft foods chose an alternative media of an in-store kiosk at National Retail Federation Convention in New York. Kraft teamed up with Intel, already a global giant and came up with an electronic kiosk which could help the customers to get recipes according to their facial features. Intels technology of Anonymous Video Analytics was capable of gauging the persons gender and age when he/she would step in front of it. The system would then recommend recipes, suggest the obtain, present future promotional coupons accordingly. For the customers convenience, the kiosk also supports mobile applications through which, they can download the giving recipes and shopping lists in their iPhones. plant Cited Krafft, Manfred, and Murali K. Mantrala.Retailing in the 21st Century Current and Future Trends. Berlin Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006. Print. Agathou, Amalia. Intel and Kraft take food shopping to the next level. Amalia Agathou 2011. Internet Resource. http//thenextweb.com/socialmedia/2011/02/03/intel-and-krafts-take-food-shopping-to-the-next-level/